KGM SsangYong teams up with Collingwood Football Club as a Premier Partner - side by side

KGM SsangYong Australia is proud to announce its new partnership as a Premier Partner of the Collingwood Football Club, one of Australia’s greatest and oldest AFL clubs

This landmark partnership marks the start of an exciting new era for KGM in Australia, building on the company's fresh rebrand from SsangYong to KGM. 

The histories of both organisations are steeped in resilience, evolution, and a commitment to customers and community. Founded in 1954, KGM SsangYong has earned a reputation globally for producing durable, high build-quality vehicles that combine capability with value. Similarly, since its foundation in 1892, Collingwood Football Club has been synonymous with strength, perseverance, and community leadership, forging a legacy as one of Australia's most celebrated sporting institutions, and number 1 AFL club for total attendance.  

Both KGM and Collingwood are driven by shared values — a relentless pursuit of excellence, an authentic connection to their customers and communities, and a passion for what they do. This partnership reflects a perfect synergy between two brands committed to delivering value to customers, communities and supporters. 

As Premier Partner, KGM will be an active supporter of the club with its sponsorship throughout the AFL season, showcasing the latest KGM range at Collingwood home games with match day activations, junior clinics and "March to the 'G" events. 

"Collingwood’s resilience, connection to the community and pursuit of success align perfectly with the values of KGM SsangYong," said Stevan Dimitrovski, National Marketing Manager at KGM SsangYong Australia. "This partnership places KGM at the heart of Australia’s sporting passion and allows us to stand side-by-side with fans and support footy, and the Collingwood Football Club." 

“We’re pleased to welcome KGM SsanyYong as a Premier Partner of our Club for the next three years,” said Craig Kelly, CEO of Collingwood Football Club. “KGM is a strong fit for our Club with a focus on delivering premium product and experiences for their customers, as do we with our Collingwood Members. As a Club we look forward to using our platform in supporting the growth and exposure of a global automotive brand in the Australian market.”

KGM’s partnership with Collingwood Football Club underscores the brand’s long-term investment in Australia, aiming to establish KGM as a household name with high build-quality, capable vehicles with remarkable value. Together, these two iconic brands will continue to push boundaries, and achieve new heights both on the road and on the field. 

The partnership also comes as KGM recently established a larger National Distribution Centre in Tullamarine, Melbourne to support its growing network of Dealerships and customers through-out Australia.